Link Dumpage: Marion High School (Wisconsin)

You're right: this didn't come any sooner than any of the others.

• A Comprehensive ARG Report from the PMs: "However despite the great critical success of MeiGeist the producers [of the ARG] have been left without anything to show financially for what was in effect a twelve-month project with global impact. Having said that, there is a postscript - the increased reputation gained from the game’s success has drawn in valuable commercial work for the producers."
• 10 Books That Began Your Journey Down the Rabbit-hole: "Maybe they were the books that sparked your search for the truth about JFK or some other world event, about yourself or about that whole elusive thing called Reality. Perhaps these are the ten books that got you questioning all the received truths fed to you in school, by the media and by the well-meaning and equally deluded folks around you. Or maybe these are the ten books that brought you to that jaw-drop moment." Some of these now reside on my reading list.
• The 8 Most Needlessly Detailed Wikipedia Entries: "Unlike the wordy, full-of-itself recap of 7th Heaven, this series manages to sum itself up in a mere 6,787 words, and, it should be noted, seven of those words are "ass," and three of them are "hooker." Can you guess how many times 7th Heaven mentions ass? Not nearly as many times as it does "church," we can tell you that." This, and the other entries, are pretty hilarious.
• Adventures in participatory, interactive, rock'n'roll storytelling.: Great writeup. "Let's talk about this sort of meta-, user-generated-content for a second. In a very real sense, it is a significant and valuable part of the experience. If you joined the Perplex City experience a year in, the only way to conveniently catch up was to consult the player-created resources. Baudrillard once said "the territory no longer precedes the map." Well, in this case, it's more accurate to say "that the map is a big part of the territory itself." If you can encourage your readers to make this sort of content, they aren't just doing something "about" the fiction, they're adding to the experience of the fiction - whether you like it or not."
• Who Owns Hues?: "Until recently, the importance of color as a brand identity wasn’t a big legal issue and the courts were lenient. It was an open question whether trademark law protected distinctive colors that had become strongly associated with a particular product or manufacturer. Today a color war is exploding and the use of color is generating unprecedented lawsuits ... Here are four examples of true "color" trademark infringement lawsuits."