Design a Game, Cure Cancer

I am a judge in Adrian Hon's newest project, Let's Change the Game. From his announcement:

... together with Cancer Research UK, I’m launching a new project, Let’s Change the Game, that will develop an ARG whose aim is to raise money for cancer research. Like other serious games, the ARG will also educate people about cancer and raise awareness of it, but unlike other serious games, its success will be measured directly on how much real change it can cause, through fundraising.

Let’s Change the Game is a competition where teams from anywhere in the world can submit their own game designs. The team behind the winning design, as chosen by judges who include Sean Stewart, Rhianna Pratchett and James Wallis, will then be invited to develop the game. They’ll have guidance and advice from the judges, plus the full resources of Cancer Research UK; that’s over 600 stores, monthly TV ads, hundreds of races and live events, and mailings going out to over 20 million people. It could be the biggest ARG, ever - and we’re giving new designers the chance to create it.