Pathfinder Documents: An Evolving Strategy

Pathfinder's strategy evolved from its earliest days, when its mission statement (to be the "World's Best Web Site") evolved significantly. "Personalization," a word that was very much in vogue during the late 1990's, became the site's rallying cry and the key to its future, as revealed in this 1995 strategy memo from Pathfinder's editor to its top editors.