Ghost Sites of the Web

Web 1.0 history, forgotten web celebrities, old web sites, commentary, and news by Steve Baldwin. Published erratically since 1996.

September 10, 2008

New Mediapost Article: Is The Ad World Finally Taking SEM Seriously?

New Mediapost Article: Is The Ad World Finally Taking SEM Seriously? Advertising Week is an annual ritual in New York that often brims with self-congratulatory silliness, and I tend to avoid it like the plague. Advertising -- at least in my mind -- is largely based on lies, spin, the creation of false needs and false consciousness. Frankly, if we as a nation spent less on advertising and more on improving products, we'd all have a better world. Still, as I write in this week's MediaPost, there's a bit of good news: this year's Advertising Week appears to be paying more attention to SEM (Search Engine Marketing), a far less wasteful, less obnoxious, and more profitable form of marketing that deserves its day in the sun.

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