GreenStoneMedia.com Goes Under

GreenStone Media, whose site was located at the domain http://greenstonemedia.com, was a relatively low-profile project financed by prominent feminists Gloria Steinem and Jane Fonda whose purpose was to broadcast/podcast content of interest to women. The site also featured a Blog and a community area. The site's tagline was "Talk the Way Women Want" but its efforts to syndicate its content to offline radio outlets were largely unsuccessful: published reports state that it only reached 60,000 listeners in the U.S. Last Friday, August 17th, it ceased all operations.

My take on this project is that it may have been shut down prematurely. I would like to see evidence that a serious marketing campaign was ever launched to promote it via offline or online channels. GreenStone Media's folksy approach to womens' issues could have given it a fighting chance against the crass commerciality and cookie-cutter impersonality of many so-called "sites for women." Maybe if Gloria and Jane had pitched their project a bit more aggressively to the major media, or contributed more visibly to its content, GreenStone Media could have been a serious contender.