Ghost Sites of the Web

Web 1.0 history, forgotten web celebrities, old web sites, commentary, and news by Steve Baldwin. Published erratically since 1996.

July 24, 2007

Spectral Ghosts of Business 2.0


I wrote recently about the demise of tech biz magazine Business 2.0, which will likely cease publication as a print magazine this September. Business 2.0 has long lived at the domain business2.com, and that's where you'll find it today.

By chance this morning, I stumbled across some ancient digital fragments of an earlier incarnation of Business 2.0 in an old Time Inc. directory; the domain is: www.timeinc.net/b2. These artifacts appear to date from 2005; forensic analysis establishes that they were built several years earlier. There's a lot of bit-rotten content here, including an ancient Features area, a dysfunctional Web Guide and even a link to an incredibly old Pathfinder Terms of Service Page - now that's old - this legalize dates from the 20th Century!

It appears that Business 2.0 must have lived for a long time on Time Inc's servers. I guess that Time Inc. simply forgot it was there (this kind of thing happened a lot when I worked at Pathfinder). What would be truly ironic is if these old pages survived the newer ones at business2.com, which may not be around after September of 2007.

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