Wal-Mart Shuts Down "The Hub"
The Hub, whose domain was http://schoolyourway.walmart.com, was Wal-Mart's effort to gain some traction in the uber-hot but largely vaporous social networking space, and it shut down last week.
The Hub was excoriated by Ad Age commentator Bob Garfield as "a bomb" and "excruciatingly bad shortly after it launched in July.
Grab your screenshots now: this is one that many people will have a very hard time remembering in a year or so.
Labels: Advertising Fiasco, Astroturfing, Edelman, Wal-Mart
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